In 2018, the entire luxury industry, especially the fashion industry, was greatly affected by the young consumer group. These new generation customers have become the main consumers. How does Cartier plan to attract these young, new generation consumers in the future? In fact, Cartier did not deliberately attract young consumers, we are only presenting beautiful jewelry and watches. For example, the love series is a very popular jewelry series in Cartier. Young people like it Fake cartier tank watch, but older customers like it. It has nothing to do with age. As long as you want to express love, it is the best choice. For example, after the introduction of the Cheetah series watch last year, many young women love it,
but mature women do not like it Fake cartier tank Francaise watch, is it not suitable? No, this is a watch that can be worn by any woman. So what Cartier does is not to produce a product that appeals to young people, but to create a work with a timeless charm, young people, mature customers, and people who like it will naturally be attracted to it. . In my opinion, the key to attracting different consumer groups is not the appearance of the product, but the way we use it when presenting the product. It is like Shakespeare’s drama, created in the 16th century, but nowadays countless stage is using contemporary discourse to present it, and even Broadway’s singing and dancing style is very exciting. The same story of Romeo and Juliet, presented in different ways will appeal to different audiences, as well as watches and jewelry. In the new era environment Replica cartier Ballon Bleu watches, the way we speak is actually how to use the platform of Weibo, WeChat, Instagram, Facebook, Blog, etc. to ‘speak’.