When it comes to French jewellery, you may think of the top brands such as Cartier and Van Cleef \u0026 Arpels. In fact, behind these world-renowned brands, there are many products that retain the traditional craftsmanship and unique design, showing the true and elegant French life art. On November 26-27, SALON PRECIEUX “Jesica Paris” Jewelry Accessories Salon held a two-day exhibition in Beijing. 18 French independent designer brands participated in the exhibition, bringing “French life, dress and existential art” from Paris to China, and All the people who are curious about French craftsmanship and spirits have tasted the emerging luxury of Paris and their spirituality and spirit, and feel the innovation, uniqueness and French style and jewellery culture that has been passed down from generation to generation. What is SALON PRECIEUX ‘Cité Paris’? SALON PRECIEUX is a salon designed to showcase the “art of living art” and “creative craftsmanship”. It was founded in Paris in 2008 and is held every year. This is the third time that Paris has appeared in China. The salon was hosted by the Comite Franceclat French Jewellery Watch and Table Art Association. The two most prestigious labels in the French jewellery industry are Joaillerie de France (French jeweler) and Entreprise du Patrimoine Vivant (live Cultural Heritage Enterprise) Recommended by the label jury. What is the significance of these two labels? Simply put, the French jeweler (Joaillerie de France) label guarantees that every jeweler sold by a jeweler is finished in his own handicraft workshop in the design, production, inlaying, polishing, etc., to promote French jewellery.
The jeweler’s expertise and skills in jewellery design and production are consistent with ethical standards. The label of the EPV Live Cultural Heritage is a recognition of the French government for outstanding domestic companies. This label is issued to French companies with excellent expertise and technology in the process and industry. To get these two certified brands, you first need to be real craftsmanship, and work hard for the continuation of this industry to train young people. Then there is the fact that it cannot be subcontracted to others for processing, and can not be produced off-site. Each product must be truly manufactured, assembled, inlaid and polished in France, and must abide by the traditional concepts and ethics of French jewelry crafts. The participating brands include high-end jewellery, emerging designer jewellery, antique clothing and a range of French watch brands that reflect the unique design, production and wearing philosophy of France. As Ms. KARINE MARGRAFF, the founder of the salon, said, “If SALON PRECIEUX has only one mission, it must be a belief. It’s different ways to show different things.” It’s because of its unique style. French art will have such a long-lasting vitality, French style, and the longer the fragrance. What are the highlights of “Cité Paris”? LALIQUE The representative brand of Art Nouveau jewellery was founded in 1885 by the genius artist René Lalique who designed jewelry for Boucheron and Cartier. The original inspiration for his jewellery creation is inspired by nature. Driven by curiosity and curiosity, he integrates himself into the world and explores all the elements that can be used for decoration in nature, butterflies, dragonflies, peacocks, lily of the valley… Animals or plants are lifelike. He also applied the female image to jewelry decoration, which was a bold move at the time. René Lalique focuses on the production of materials, delving into its color and appearance, and strives to vividly express the vivid scenery of nature. This kind of exploration has created a superb jewellery design and created “unprecedented works”. René Lalique’s many outstanding works are still the art treasures of museums and collectors, and are known as the “creators of modern jewellery”. INEDIT Mr. Frank Margueron, Senior Jewelry Designer, INEDIT In 1984, Frank Margueron, a senior jewellery designer who loves creativity and painting, founded a handmade jewellery workshop to design and produce hand-crafted jewellery Fake cartier tank watch. Each piece is unique and is made up of a group of outstanding jewellery masters. In terms of design and manufacture, gem setting, polishing and polishing, it highlights the bright artistic skills of French jewellery artisans. INEDIT’s expertise in gems, the brand only uses the highest quality gems, never processed or heated gems, only natural untreated gems. INEDIT is also the only jewellery brand that created a unique piece on the scene at the Grand Palace International Crafts and Creative Biennale in Paris. The design was drawn on the first day of the exhibition. People who visited the exhibition can see it in four days. The production process and progress. MATHON PARIS Founded in 1931, Mathon Paris is an elegant representative of Paris’s exclusive private custom jewellery. Its distinctive design and color-matched gemstones bring a high artistic value, and the exquisite craftsmanship gives each Mathon jewellery a vitality. Frederic Mathon, the third-generation head of the company, has served as the dean of the Louvre Jewelry Institute in Paris, the chairman of CPDHBJO, and the chairman of BJOP, the top goldsmith masters union founded in 1260. France’s greatest eight major jewelry artists.’ Michèle Baschet Michèle Baschet is a respected jewellery artist in the field of high fashion in Paris. After working with Mr. Yves Saint-Roland for nearly 40 years, after designing a full range of jewellery accessories Fake cartier tank Francaise watch, he followed Louis. Famous fashion brands such as Vuitton, Dior, and Parisian family have collaborated on accessories and table art. Today, Michèle Baschet opened its own jewelry studio in the Marais district of Paris, launching the jewellery and silver brand of the same name, all of which were original Michèle Baschet. Michèle Baschet’s design listens to inner thoughts and desires. Shells, ceramics, metal, and almost all materials are objects of interest to her, and she incorporates her own style into her creations. Her work is like her character. They don’t need fancy skills, and they don’t need to be prosperous. Their exquisite shape and delicate workmanship show people the uniqueness of the brand. Michèle Baschet also continues to design accessories for Dior, Saint Laurent and other brands during the Paris Haute Couture Week. Michèle Baschet is from the authentic art family. Mr. Marc Baschet is the producer of the Oscar-winning film No Man’s Land and the recent hit film. He is also one of the four Oscar-winning filmmakers in France. Géraldine Valluet Géraldine Valluet, the head of the brand, graduated from the Studio Ber?ot School of Design and has worked in jewelry design for over 20 years and has worked with many very famous designers including Dior Replica cartier Ballon Bleu watches, Chloe, Yves Saint Laurent, Paul Smith, Agnes B and more. Géraldine Valluet’s work is very personal, she will make a bold cut of the fine jade, or preserve the original shape of top stones, semi-precious stones such as topaz, crystal, and hand-made very detailed production. In her dictionary, jewelry design is not based on craftsmanship, but to express an emotion. Anna-Rose Anna-Rose is the founding brand of KARINE MARGRAFF, the founder of the “Calcian Paris” salon. It has surpassed the jewelry brand itself and become a philosophy of life and a life attitude. She advocates freedom, bold design, serious and rigorous treatment of her own brands and works, and likes to share and share with different designers and artists. Every piece of Anna-Rose’s work combines a unique design soul with superb production techniques to make it last forever. Bermudes More than 20 years ago, a young man with a dream and adventurous spirit, Dominique MULLER, created the Bermudes fine jewellery in perhaps the most hidden old house in Paris. Today, Bermudes has become an icon of elegance and excellence, serving private collections and major jewellery brands around the world. Day after day creation, fine selection of gems, collision and fusion of passion and soul, deeply engraved in this Bermudes gene, the most influential international award in the ball (HRD Diamond Design Award, large In the Creek Pearl Design Competition, the World Platinum and Gold Design Competition, and so on…), Bermudes also became the best winner with the originality and skill of the work. Fob Paris Fob Paris is a cutting-edge brand created by three designer friends, re-developing enduring timing components in a non-traditional way, allowing people to perceive watchmaking in different ways. All FOB ideas such as pocket watches, wall charts, watches and jewellery are the result of the designer’s unique conception and Parisian craftsmanship, and thus form a unique fashion style. For each piece of timepiece or jewellery, they outline an area in which the designer considers the shape, material, and color of the work. Through this creative process, FOB Paris has continuously re-developed the watchmaking process and reinterpreted the enduring accessories.